Whether you’ve built your online platform with WordPress or WooCommerce, having an effective online presence involves more than just designing a visually appealing website. Optimizing your website for search engines is essential if you want traffic to reach your website. Only by optimizing your website properly will search engines like Google and Bing start ranking your site towards the top of search results.
Keep in mind that upwards of 75% of users will never click past the initial page of search results. While there are several SEO techniques at your disposal, among the most important ones is technical SEO. This guide offers a comprehensive look at technical SEO and how it can benefit your website and brand.
What Is Technical SEO?
Technical SEO involves optimizing the more technical components of your server and website to make sure that search engine spiders from Google and Bing properly crawl and index your website. When performed correctly, technical SEO will bolster your website’s organic rankings.
Technical SEO Checklist
If you want your eCommerce storefront or static website to be as popular as your brick-and-mortar dispensary, search engine optimization is the most effective method you can use to bring organic traffic to your website. When implementing technical SEO, there are numerous techniques you can use to make sure your entire website is properly optimized.
Improve Site Performance
Website performance is a key ranking factor for both Google and Bing. When a website performs poorly, users will become frustrated and leave. If your page speed is low, search engines like Google will notice, which will invariably result in your page rankings dropping. If your product pages are taking too long to load, they won’t be anywhere near the top of search results.
Even if users reach your website, the poor loading between product pages will likely lead to low conversion rates. There are many potential reasons why performance may be poor on your product pages, the primary of which is heavy use of multimedia. You can mitigate this issue by compressing the images and using a faster DNS provider. Load time between product pages should be two seconds or less.
Register Website with Bing Webmaster Tools and Google Search Console
The only way that your website and product pages will appear in search results is if the necessary pages are indexed by Google and Bing. You can submit your site to search engines for indexing by registering your website with Bing Webmaster Tools and Google Search Console, both of which are free to use. Once you do so, your web pages will be indexed, after which they should soon appear in search results.
Correct Duplicate Content Errors
If you’ve accidentally listed a product twice or have used one image at least two times throughout your website, it’s highly recommended that you take some time to identify and correct any duplicate content errors. Since many websites attempt to gain higher rankings by duplicating content, Google and Bing will substantially reduce page rankings if they find any duplicate content.
Google wants to lead users to secure websites that will protect user data. Secure Socket Layer is a special security technology that develops an encrypted link that’s positioned between a browser and the webserver. Google and Bing give preference to websites that use SSL technology. These websites have https at the beginning of the site URL as opposed to http.
Perform Image Optimization
Images make any website look better. A more visually appealing website also improves the user experience. An oft-overlooked aspect of technical SEO that dispensary websites can benefit from is image optimization. As mentioned previously, poorly optimized images tend to look bad and worsen site performance.
By optimizing your product images, it will be easier for search engines to properly rank your website. Most image optimization techniques should be performed when you first upload product images to your website. These techniques include:
- Use high-quality images with good resolutions
- Take load speeds into account when sizing product images
- Include a text description to make sure that search engines correctly categorize the image
- Pair the image files with keyword-rich names
Whether you’ve created a static or eCommerce website to represent your dispensary, performing technical SEO will help you bring more traffic to your website. If your website is well-designed, many of the people who enter will then purchase a product or find your brick-and-mortar address to visit in person. Even the best-designed websites would fail to bring in traffic without being optimized for search engines.