Popular, Search Engine Friendly Ecommerce Platforms for Cannabis Brands & Dispensaries

Popular, Search Engine Friendly Ecommerce Platforms for Cannabis Brands & Dispensaries

With the right eCommerce platform, you can build a fantastic website for your dispensary that appeals to your target audience and brings in high amounts of traffic. There are numerous factors you should consider if you want to choose the best eCommerce platform for your dispensary.

Since there are many different platforms to select from, it’s highly recommended that you compare your options before making your final decision. Likely the most important features that are available with an eCommerce platform are SEO features, which can help your website appear towards the top of relevant search results. Here are five of the most popular eCommerce platforms that have also proven to be search engine friendly.

1. WordPress WooCommerce

WordPress WooCommerce is actually a combination of a content management system and an eCommerce plugin. If you’ve already created your website on the WordPress CMS, you can install the WooCommerce plugin for free. This plugin gives you the tools you require to effortlessly convert your current dispensary website into an online storefront.

You’ll also gain access to paid features that allow you to extend the functionality of your storefront. Even if you don’t purchase this extra functionality, WooCommerce is very SEO-friendly right out of the box. You can optimize product titles with long-tail keywords, add SEO descriptions to each product, add alt text for images, and use various product tags. These SEO features are combined with a wealth of additional tools and services that will help you build the perfect website for your dispensary.

2. Magento Ecommerce

Magento eCommerce is an exceedingly popular eCommerce platform that offers advanced features for website owners to take advantage of. The design of Magento’s shopping cart and user interface are automatically responsive, which makes them easy to use for mobile and tablet users.

A small selection of the many features you can benefit from with Magento include an easy-to-use page builder, store fulfillment, shipping solutions, customer account management, inventory management, and financing. Magento also offers some great SEO features, which include a robots.txt file, several ways to redirect pages, and sitemap.xml.

3. OpenCart

OpenCart is an open-source eCommerce platform that’s 100% free to use. While a couple of the other eCommerce platforms in this guide offer more features, OpenCart is the best eCommerce platform for dispensaries that may not have a large budget for their online website and marketing efforts. If you manage more than one dispensary for your business, you can add multiple dispensaries to OpenCart’s admin interface for easy management.

Keep in mind that there’s no limit to the number of categories and products that you can add to your eCommerce storefront when using OpenCart. Once you’ve created a website with OpenCart, you’ll be presented with an ample amount of marketing and SEO tools, which include SEO extensions, meta tags, and responsive functionality.

4. Shopify

Shopify is another powerful eCommerce platform with a focus on SEO features and other marketing tools. If you decide to create an eCommerce storefront with Shopify, you’ll gain access to comprehensive selling, marketing, and management services that can help you create a storefront that your main audience will love visiting.

Shopify provides site owners with a single dashboard where they can manage their payments, orders, and shipping. Their built-in SEO features include alt text editing for images as well as editing for blog posts, products, meta descriptions, and title tags.

5. Shopware

Shopware is a highly adaptable eCommerce platform that focuses on providing website owners with a more flexible and less complex platform to build their website with. The Flow Builder is a popular Shopware feature that automates many of the more repetitive tasks involved with managing an eCommerce storefront.

You can automate these tasks without first knowing how to code. When it comes to search engine optimization, Shopware is equipped with many fantastic features, which include canonical tags, meta tags, rich snippets, and other functions that will make your dispensary more popular on Google.

All five of these eCommerce platforms give you the tools you need to build a website and online presence that allow you to grow your brand and business. They also include many useful search engine optimization features that will allow you to continue optimizing your website once it’s been placed online. The platform you choose depends on which features are most important to you.